EduDesk
Working tools for Pakistani government office staff — a KPK salary-increase calculator, an e-pension lookup, GPF and payroll form generators, a budget generator, a letter bank. The SEO case here is different from a service business: nobody wants to read an article about their revised pay scale, they want the number. So each page is one tool answering one query, and the tool sits above the explanation rather than under it.
- Tool-intent keyword research
- One tool per query
- Calculator UX
- Internal linking
- On-page SEO
- .pk ccTLD / local search
- Impressions
- 2,440
- Clicks
- 257
- CTR
- 10.5%
- Avg. position
- 5.9
Page one in under two months. The site's first impression landed on 8 July 2026 — pull the 12-month report and it returns these same totals, because there is no earlier history to show. It is the youngest of the three properties and it outperforms both: more clicks than the other two combined, from a fraction of the impressions, at a CTR roughly fifteen times theirs. Matching each page exactly to the query it answers is what did it.
Top queries
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| kpk salary increase calculator | 42 | 247 | 17.0% | 3.1 |
| kp salary increase calculator | 19 | 92 | 20.7% | 2.8 |
| kpk salary calculator | 15 | 76 | 19.7% | 3.8 |
| salary calculator kpk | 14 | 111 | 12.6% | 5.1 |
| salary increase calculator kpk | 14 | 61 | 22.9% | 3.4 |
| kpk salary increase calculator 2026 | 12 | 63 | 19.1% | 4.9 |
| kpk salary calculator 2026 | 11 | 23 | 47.8% | 2.4 |
| kp salary increase calculator 2026 | 8 | 29 | 27.6% | 3.2 |
One page carries the site. /kpk-salary-calculator/ — a calculator
for KPK government staff working out their revised pay — takes 226 of the 257
clicks at 14.7% CTR and position 4.9. Every query below it is the same intent in a
different word order, which is exactly what a tool page should own.
View the daily numbers as a table
| Date | Impressions | Clicks |
|---|---|---|
| 08 Jul | 0 | 0 |
| 09 Jul | 5 | 1 |
| 10 Jul | 2 | 0 |
| 11 Jul | 1 | 0 |
| 12 Jul | 0 | 0 |
| 13 Jul | 3 | 1 |
| 14 Jul | 1 | 1 |
| 15 Jul | 2 | 0 |
| 16 Jul | 0 | 0 |
| 17 Jul | 2 | 0 |
| 18 Jul | 0 | 0 |
| 19 Jul | 7 | 2 |
| 20 Jul | 33 | 6 |
| 21 Jul | 49 | 9 |
| 22 Jul | 6 | 1 |
| 23 Jul | 2 | 0 |
| 24 Jul | 3 | 0 |
| 25 Jul | 31 | 2 |
| 26 Jul | 157 | 20 |
| 27 Jul | 121 | 21 |
| 28 Jul | 144 | 23 |
| 29 Jul | 162 | 25 |
| 30 Jul | 84 | 9 |
| 31 Jul | 156 | 22 |
| 01 Aug | 78 | 12 |
| 02 Aug | 35 | 5 |
| 03 Aug | 46 | 7 |
| 04 Aug | 28 | 5 |
| 05 Aug | 33 | 8 |
| 06 Aug | 22 | 0 |
| 07 Aug | 14 | 1 |
| 08 Aug | 8 | 2 |
| 09 Aug | 20 | 2 |
| 10 Aug | 20 | 4 |
| 11 Aug | 19 | 2 |
| 12 Aug | 14 | 0 |
| 13 Aug | 19 | 5 |
| 14 Aug | 17 | 0 |
| 15 Aug | 19 | 3 |
| 16 Aug | 25 | 1 |
| 17 Aug | 30 | 2 |
| 18 Aug | 24 | 5 |
| 19 Aug | 37 | 3 |
| 20 Aug | 33 | 3 |
| 21 Aug | 17 | 1 |
| 22 Aug | 16 | 4 |
| 23 Aug | 21 | 4 |
| 24 Aug | 39 | 1 |
| 25 Aug | 24 | 1 |
| 26 Aug | 90 | 2 |
| 27 Aug | 72 | 1 |
| 28 Aug | 65 | 3 |
| 29 Aug | 70 | 1 |
| 30 Aug | 41 | 4 |
| 31 Aug | 111 | 1 |
| 01 Sept | 87 | 5 |
| 02 Sept | 71 | 4 |
| 03 Sept | 77 | 5 |
| 04 Sept | 54 | 2 |
| 05 Sept | 43 | 2 |
| 06 Sept | 29 | 3 |